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题名:
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跨境电商概论 kua jing dian shang gai lun / 于雪茹主编 , |
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ISBN:
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978-7-5103-3273-9 价格： CNY42.00 |
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语种:
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eng |
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载体形态:
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144页 24cm |
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出版发行:
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出版地： 北京 出版社： 中国商务出版社 出版日期： 2020 |
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内容提要:
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该书概括介绍跨境电商的出现和发展历程，特点及运营模式。从如何注册开店、上传产品，怎样营销和促销，到发货和纠纷处理方式，使英语学习者对电商操作流程有概括性了解。The book gives an overall introduction to cross-border e-commerce，including the review of its emergence and development process，the features and the running patterns. It follows the clue of starting an online shop，marketing and promotion，as well as shipment and disputes resolution，trying to bring English learners into the e-commerce world in a genenal sense without touching some specific plarforms. |
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主题词:
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电子商务 概论 |
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中图分类法:
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F713.36 版次： 5 |
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主要责任者:
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于雪茹 yu xue ru 主编 |
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索书号:
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F713.36/glg1014 |